Monday, February 6, 2012

McCall Bought Kwik Sew

Huh? Not sure how I feel about this. I love Kwik Sew for different reasons than the BMV brands. I have separate likes and dislikes for each of the BMV brands, but they are unified drafting and the quality of their pattern instructions, both of which can be a mixed bag. To me, what separates the BMV brands is design and, in some cases, attention to fit and level of difficulty.

Kwik Sew has simply awesome directions. They seem modern. They include instructions for serging, 1/4" seam allowances for knits, stabilizing techniques for knit tops, etc. I don't think I've read many complaints about Kwik Sew's drafting. Extra points for all sizes in one envelope and the heavier paper.

I don't own as many Kwik Sew patterns as I do Butterick or McCall's. (I think Kwik Sew falls somewhere between them in terms of classic and contemporary design.)  But I tend to use the Kwik Sew patterns as a reference for other brands.

Please, please let this be the case of best practices being shared across brands and not making the new acquisition fit into the old model. 


Serenity Love Sincere Peace Earth said...

I saw that. My hope with the acquisition is that Kwik Sew will finally go on sale more. I refuse to pay full price for patterns. And that 40% is not an incentive over $1/pattern. Maybe now I can really see how I feel about them

Elaray said...

Hmmmm. I have some reservations about this news for the reasons you stated. I learned one of my favorite techniques – the no hand sewing yoke and yoke facing – from Kwik Sew instructions. I hope Kwik Sew influences McCall more than the other way around.